The main idea of promotion is to acquaint customers with a product and persuade them to buy it.
Today there are a large number of methods for promoting products and services, and the Promotions module offers the most productive of them.
Using this module you can apply promotions either to base price or inventory price or base and inventory price.
The priority for applying promotions can be set up. While working with the existing and the new promotions you can view and change the following information about them: Promotion Label, Promotion Description, Status, Allow other (promotion), Start date, End date and Promotion Items.
Also, this module offers other types of promotions:
- Special price on categories or brands
- Discount from shopping cart
- Multi discount
- Discount on each quantity step product in shopping cart
- Personal gift on purchase
- Free shipping conditions
- Promo skeleton
Special price on categories or brands promotion option offers an additional discount on products in specified categories or manufactures.
This option allows setting a value and making it a discount in some value, discount in percent or new price indicated for the required products. You can use the following sale conditions: ignore special price, ignore sale condition or apply sale condition to special price.
Also, the tools of this module make it possible to specify the order limit and the minimum product quantity or even disable a purchase.
Discount from shopping cart promotion option offers an additional discount on the depended products in specified categories on the condition that a customer buys some main products. This promotion works after you put the goods in the shopping cart.
This option allows setting a value and making it a discount in some value, discount in percent or new price indicated for the required products. You can use the following sale conditions: ignore special price, ignore sale condition or apply sale condition to special price. It is possible to specify the order limit and the minimum product quantity, as well as to disable a purchase.
After setting up buying minimum products quantity for a main item, it will affect the chosen depended item. Namely, if a customer buys at least the minimum product quantity of a main item, the discount from shopping cart promotion will be applied to a depended item. You can also use the option of adding products to customer basket automatically.
Multi discount promotion option offers an additional discount on products in specified categories on condition of achieving the minimum amount in the shopping cart required for this discount.
Products can be combined in a group. In this case a customer has to buy all grouped products to get a discount. You can always ungroup the grouped items.
Discount on each quantity step product in shopping cart promotion option allows getting an additional discount on each next product according to the assigned quantity step. For example, each second or each third product and so on will be purchased with this promotion.
You can assign a value of percent discount for the products of the required groups, using the following sale conditions: ignore special price, ignore sale condition, and apply sale condition to special price.
Personal gift on purchase promotion option proposes a gift to the customer in accordance with the customer’s previous purchases.
You can set product quantity and purchased amount choosing the required product that will be the
gift to a client, if the amount of this purchase reached the required amount for receiving this gift.
You can also skip order history (only for current cart) and use the exclusive VAT mode option.
Free shipping conditions promotion option allows customers to get free shipping according to the promotion settings.
You can assign a value for the required groups, and set up the including conditions according to Categories/Products, Manufacturers, Countries and Geo Zones.
Promo skeleton promotion option settings allow using Specify Restrictions, Apply New Arrival feature and Only products with sales price options. If all these 3 options are switched off, you can choose a category or a product. If you choose Only products with sales price option, you can use Show icon only, Percent discount and Discount options.
For all of the options mentioned above, you can choose an icon from the existing ones or upload another one. Also, you can set up a promo code for the promotions either manually or by automatic generating. You can specify how many times it can be used and how many customers can use it.
This module is used in the backend and on the front end and its settings can be found under Modules and Extensions tabs.
Widgets and pages:
Promo code widget is added to this module.