Mailchimp is an American marketing automation platform and email marketing service for managing mailing lists and creating email marketing campaigns. "Mailchimp" is the trading name of its operator, Rocket Science Group, an American company founded in 2001. As of 2021, its parent company is Intuit.
An e-newsletter is an email that is sent to your subscribers regularly to keep them informed about the latest news and updates about your product or brand. Depending on the kind of content you have to share and the frequency in which subscribers expect your newsletters, you can send them on a weekly or monthly basis.
Depending on the requirements this module allows to export customers and orders from a website to Mailchimp automatically as well as add a certain customer to the Mailchimp list individually.
How it works?
First of all, the Mailchimp API key needs to be created on the Mailchimp account since it is not created by default.
Then, this key is added in the admin area of the website as well as it can be set up whether to export either customers or orders from a website to Mailchimp.
Finally, while adding or editing a certain customer he/she can be added to the Mailchimp list individually, too.
Features:
This module is used in the backend only.
Widgets and pages:
No widgets and pages are added to this module.