Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is part of the Google Marketing Platform and is available for free to anyone with a Google account.
Who can benefit from Google Analytics?
Since Google Analytics is used to track search engine optimization (SEO), pay-per-click (PPC), and other marketing efforts, it is the most beneficial to companies with an online presence that want to track their marketing campaigns.
With Google Analytics, you’ll be able to glean important information about your audience, visitor behavior on your site, traffic patterns, and more. Plus, you can access and analyze data fast with Google Analytics’ data sampling feature.
Whether you opt for the free or paid version, you can gain fantastic insight into how your customers interact with your website. All you have to do is set up Google Analytics to get started.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
How is Google Tag Manager different from Google Analytics?
Google Tag Manager is a completely different tool used only for storing and managing third-party code. There are no reports or any way to do analysis in GTM.
Google Analytics is used for actual reporting and analysis. All conversion tracking goals or filters are managed through Analytics.
All reporting (conversion reports, custom segments, ecommerce sales, time on page, engagement reports, etc…) are done in Google Analytics.
What are the benefits of Google Tag Manager?
- It may help your site load faster depending on how many tags you are using.
- It works with non-Google products.
- Flexibility to play around and test out almost anything you want.
- All third-party code is in one place.
- GTM has a preview and debug mode so you can see what’s working and what’s not before you make anything live. It shows you what tags are firing on the page.
This module is used in the backend only and its settings can be found under Modules and Extensions tabs.
Widgets and pages:
No widgets and pages are added to this module.